How Contester Brings Transparency to Influencer Partnerships?
March 4, 2025How Contester Brings Transparency to Influencer Partnerships?
Influencer marketing is not easy, when brands face influencer partnerships' low conversion rates, lack of transparency, and reliance on discount-led sales. Influencers often do their best and can’t perform better by sharing brand affiliate links in the ever-growing social media chaos.
By activating Contester, brands allow their influencers to host shoppable videos and live streams on the brand website, uniquely displayed to their social media followers. Influencers continue the journey from social media to the brand website, providing a seamless, educative, authentic, and personalized shopping journey with robust results.
Again, Influencer marketing is not easy but Contester makes it worthwhile to collaborate with influencers and brings transparency to the collaboration like never before.
How Contester Brings Transparency to Influencer Partnerships?
Driving traffic to affiliate links is crucial for influencers, and Contester has developed a streamlined process to do this effectively where influencers turn social viewers into traceable buyers, with an omnichannel strategy and features that are designed to keep the qualified buyers in the loop with maximum transparency:
01- Omnichannel promotion strategy;
Contester campaigns turn momentary content on social with a short lifespan into a cohesive campaign with an omnichannel strategy leading multiple promotional contents into a powerful message with maximum reach that lasts for the full campaign period and beyond.
The omnichannel strategy follows on livestream where the main live shopping is happening on the brand website and being multicasted via Contester on the influencer social channels including Instagram, Facebook, TikTok, YouTube, and Twitch for maximum reach.
The omnichannel strategy follows on livestream where the main live shopping is happening on the brand website and being multicasted via Contester on the influencer social channels including Instagram, Facebook, TikTok, YouTube, and Twitch for maximum reach.
02- Subscription model for incrementality;
The new digital users are conscious of their purchase decisions more than ever, and the idea of converting every user in 30 minutes is not a valid problem anymore, especially for high-value products. Using livestream subscriptions, Contester filters out influencers’ qualified buyers to work on their LTV over a year's lifecycle. Each influencer partnership becomes a measurable investment with incremental sales results over time.
03- Turn social viewers into trackable buyers;
Influencers sharing affiliate links attract users who are in the consideration and purchase stage. It means the user doesn’t see a reason to click on the link unless considering purchasing. While influencer's narrative in a Contester omnichannel strategy is to encourage everyone who is interested to watch the main video or livestream on the brand website. Our data shows users click on average 10x on affiliate links to watch VS clicking to shop! Bringing maximum transparency to the influencer partnerships, maximum sales tracking possibilities attributed to the influencer, and even awareness campaigns becoming measurable and actionable.
04- Retarget the influencer partnerships;
It’s impossible to retarget social viewers. But Contester omnichannel campaigns turn social viewers into website visitors, those who are qualified buyers and interested in the content and the products introduced by the influencers. For the brand performance marketing team, it means they are able to retarget their website visitors on social paid ads and make sure the social ads are being spent in the right direction.
How does a Contester livestream campaign look like regardless of sales data?
Here is an example: a Contester Livestream campaign could lead to 10,000 visitors engaged through multiple promotional contents and 1,000 qualified subscribers to the live event.
⚪ Potential tracking for all 10,000 users, and sales in the following 30 days.
⚪ 1,000-lifetime subscribers get free invitations whenever the influencer goes live on the next collaboration. This number can grow on each campaign until we filter out all the influencer’s qualified buyers.
⚪Enabling brand performance marketing team to retarget 10,000 website visitors independently for optimizing paid social campaigns.
⚪ Potential tracking for all 10,000 users, and sales in the following 30 days.
⚪ 1,000-lifetime subscribers get free invitations whenever the influencer goes live on the next collaboration. This number can grow on each campaign until we filter out all the influencer’s qualified buyers.
⚪Enabling brand performance marketing team to retarget 10,000 website visitors independently for optimizing paid social campaigns.
Partnering with Contester platform is a game-changer that transforms how the brands connect with shoppers. It turns partnerships into a transparent, high-performing process that benefits both brands and influencers. We focus on building long-term partnerships that align expectations between brands and influencers to high-value campaigns with robust performance.
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Contester major analytics updates
May 2, 2024Contester major analytics updates
Comprehensive analytics deep into user behavior and shopper journey
Over the last 2 years, Contester has become more than a video commerce solution. Becoming an affiliate-enabled technology led Contester to become a collaborative platform where brands, agencies, publishers, and influencers can communicate, share assets, do approval processes, and manage campaigns from A to Z.
Talking to our customers it has become clear that Data is the major value we bring to the partnerships. The data generated by Contester are unique first-party data of users' behavior on the brand website that provides a comprehensive insight into the partnership performance.
Contester team is glad to announce that since February 2024, the new analytics dashboard has become available for our partners and clients. This major update gives brands a clear picture of the partnerships beyond the leads and sales numbers.
Here are a few key values that our new analytics brings to the affiliate partnerships:
- The new analytics allows advertisers to access individual campaign data without managing tracking attributions, and it goes as specific as individual publishers, individual links, and individual product page interactions. Enabling brands, their affiliate managers, and agencies to optimize their partnerships with such detailed analytics with no additional setup.
- The new dashboard allows affiliate managers to validate metrics such as Clicks and Conversions with data such as Returning users, Time spent, and Page views over time. This allows brands to oversee their affiliate partnerships beyond leads and sales but a full brand marketing journey with reliable data and no discrepancy.
- The new dashboard also consists of Email Subscription Behaviors such as Open rate and Unique email clicks that give invaluable insights into the ongoing live-streaming campaigns and how the promotions are performing.
If you are an advertiser or agency that is managing affiliate programs get in touch for a demo call Here.
If you are an agency publisher, platform publisher, or subnetwork, you can book a demo call or stay in touch via [email protected]
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Contester partners with Awin to enhance affiliate partnerships
April 24, 2024Contester partners with Awin to enhance affiliate partnerships
Adding human connection and creative narratives to affiliate space with shoppable videos and live-streaming.
Contester is proud to announce the technology partnership with one of the biggest affiliate networks worldwide, Awin. Contester became an affiliate-enabled technology that enhances the partnerships between Awin advertisers, and publishers of different types.
We are committed to bringing innovation into Awin’s ecosystem with our dynamic video experiences platform and live streaming, bridging advertiser websites and publisher channels, and extending the publishers' lifecycle beyond the last click and discount offers.
This partnership is rooted in over one year of close collaboration with the Awin strategic partnership team which helped us tailor the platform in different ways to become compatible with the affiliate space, something beyond the technology partnership, a great relationship and support from their amazing team.
“Contester's technology brings a wave of innovation into the affiliate marketing landscape. This partnership allows Awin to offer brands and creators a unique way to incentivize engagement and boost conversions.”
Roberto Gruetzmacher Jr
Awin strategic partnerships & innovation team
Awin advertisers can now enable Contester via the Mastertag One-Click activation to unlock their website as a sandbox to a volume of chosen publishers to leverage their audience like never before. Enhancing partnerships with a noticeable performance uplift and providing an amplified shopping experience for buyers. We are proud to have clients such as Nike, and Samsung within the Awin network. We have been recognized as the Best Innovator 2023 Award winner of ThinkTank ES, and have been shortlisted as the Partnership Technology of the Year 2024 ThinkTank US.
Multiple stakeholders in the Awin network can benefit from Contester platform; Influencer publishers, marketing agencies, subnetworks, platform publishers, cashback, and traditional publishers.
If you are an Awin advertiser or agency that is managing Awin programs get in touch for a demo call Here.
We recommend you join Awin as our preferred network partner and unlock your business growth with a range of innovative services. You can start Here.
If you are an agency publisher, platform publisher, or subnetwork, you can book a demo call or stay in touch via [email protected]
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