Contester major analytics updates
May 2, 2024Contester major analytics updates
Comprehensive analytics deep into user behavior and shopper journey
Over the last 2 years, Contester has become more than a video commerce solution. Becoming an affiliate-enabled technology led Contester to become a collaborative platform where brands, agencies, publishers, and influencers can communicate, share assets, do approval processes, and manage campaigns from A to Z.
Talking to our customers it has become clear that Data is the major value we bring to the partnerships. The data generated by Contester are unique first-party data of users' behavior on the brand website that provides a comprehensive insight into the partnership performance.
Contester team is glad to announce that since February 2024, the new analytics dashboard has become available for our partners and clients. This major update gives brands a clear picture of the partnerships beyond the leads and sales numbers.
Here are a few key values that our new analytics brings to the affiliate partnerships:
- The new analytics allows advertisers to access individual campaign data without managing tracking attributions, and it goes as specific as individual publishers, individual links, and individual product page interactions. Enabling brands, their affiliate managers, and agencies to optimize their partnerships with such detailed analytics with no additional setup.
- The new dashboard allows affiliate managers to validate metrics such as Clicks and Conversions with data such as Returning users, Time spent, and Page views over time. This allows brands to oversee their affiliate partnerships beyond leads and sales but a full brand marketing journey with reliable data and no discrepancy.
- The new dashboard also consists of Email Subscription Behaviors such as Open rate and Unique email clicks that give invaluable insights into the ongoing live-streaming campaigns and how the promotions are performing.
If you are an advertiser or agency that is managing affiliate programs get in touch for a demo call Here.
If you are an agency publisher, platform publisher, or subnetwork, you can book a demo call or stay in touch via [email protected]
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