How Contester Brings Transparency to Influencer Partnerships?
Influencer marketing is not easy, when brands face influencer partnerships' low conversion rates, lack of transparency, and reliance on discount-led sales. Influencers often do their best and can’t perform better by sharing brand affiliate links in the ever-growing social media chaos.
By activating Contester, brands allow their influencers to host shoppable videos and live streams on the brand website, uniquely displayed to their social media followers. Influencers continue the journey from social media to the brand website, providing a seamless, educative, authentic, and personalized shopping journey with robust results.
Again, Influencer marketing is not easy but Contester makes it worthwhile to collaborate with influencers and brings transparency to the collaboration like never before.
How Contester Brings Transparency to Influencer Partnerships?
Driving traffic to affiliate links is crucial for influencers, and Contester has developed a streamlined process to do this effectively where influencers turn social viewers into traceable buyers, with an omnichannel strategy and features that are designed to keep the qualified buyers in the loop with maximum transparency:
01- Omnichannel promotion strategy;
Contester campaigns turn momentary content on social with a short lifespan into a cohesive campaign with an omnichannel strategy leading multiple promotional contents into a powerful message with maximum reach that lasts for the full campaign period and beyond.
The omnichannel strategy follows on livestream where the main live shopping is happening on the brand website and being multicasted via Contester on the influencer social channels including Instagram, Facebook, TikTok, YouTube, and Twitch for maximum reach.
02- Subscription model for incrementality;
The new digital users are conscious of their purchase decisions more than ever, and the idea of converting every user in 30 minutes is not a valid problem anymore, especially for high-value products. Using livestream subscriptions, Contester filters out influencers’ qualified buyers to work on their LTV over a year's lifecycle. Each influencer partnership becomes a measurable investment with incremental sales results over time.
03- Turn social viewers into trackable buyers;
Influencers sharing affiliate links attract users who are in the consideration and purchase stage. It means the user doesn’t see a reason to click on the link unless considering purchasing. While influencer's narrative in a Contester omnichannel strategy is to encourage everyone who is interested to watch the main video or livestream on the brand website. Our data shows users click on average 10x on affiliate links to watch VS clicking to shop! Bringing maximum transparency to the influencer partnerships, maximum sales tracking possibilities attributed to the influencer, and even awareness campaigns becoming measurable and actionable.
04- Retarget the influencer partnerships;
It’s impossible to retarget social viewers. But Contester omnichannel campaigns turn social viewers into website visitors, those who are qualified buyers and interested in the content and the products introduced by the influencers. For the brand performance marketing team, it means they are able to retarget their website visitors on social paid ads and make sure the social ads are being spent in the right direction.
How does a Contester livestream campaign look like regardless of sales data?
Here is an example: a Contester Livestream campaign could lead to 10,000 visitors engaged through multiple promotional contents and 1,000 qualified subscribers to the live event.
⚪ Potential tracking for all 10,000 users, and sales in the following 30 days.
⚪ 1,000-lifetime subscribers get free invitations whenever the influencer goes live on the next collaboration. This number can grow on each campaign until we filter out all the influencer’s qualified buyers.
⚪Enabling brand performance marketing team to retarget 10,000 website visitors independently for optimizing paid social campaigns.
Partnering with Contester platform is a game-changer that transforms how the brands connect with shoppers. It turns partnerships into a transparent, high-performing process that benefits both brands and influencers. We focus on building long-term partnerships that align expectations between brands and influencers to high-value campaigns with robust performance.
