Introduction and Scope This agreement (the “Agreement”) is entered into by the Brand (the “Brand”) and Contester (the “Company ”) for the purpose of executing the “Exploration Package” (“the Package”). This collaborative initiative is designed to:
Creating a strategy and campaign brief for approaching influencers.
Running active recruitment campaigns via connected partners and agencies during the activation period, 3 to 12 months.
Implementing video shopping and live shopping influencer campaigns using Contester technology.
Provide strategic insights and performance metrics to enhance the influencer marketing efforts.
Facilitate decision-making for Brand’s internal teams through tested strategies and performance reports.
Goals and Purpose of the Exploration Package The Exploration Package aims to:
Identify effective influencer niches and strategies tailored to the Brand and products.
Recruit selected influencers and run full Contester livestream campaigns.
Deliver performance reports that include key metrics such as reach, engagement, sales, and ROAS.
Establish a tested blueprint for the Brand’s long-term success in similar influencer marketing campaigns.
Deliverables Under the Exploration Package, the Contester agrees to deliver:
3.0 Talent Recruitment:
Contester runs ongoing recruitment campaigns over the activation period, 3 to 12 months.
Contester onboards confirmed influencers and defines the incentives agreed with the Brand.
3.1 Livestreams:
Livestreams with confirmed influencers on the Brand’s website.
Multicasting on the influencer’s social media is upon their agreement.
Each livestream includes a pre-recorded intro video.
3.2 Promotional Content:
Each influencer will deliver at least 3 promotional posts per Livestream on their social channels during the livestream promotional phase.
3.3 Reporting:
A final report detailing social media and Brand’s website engagement metrics, sales, ROAS, and strategic insights.
The Terms of Brand Collaboration:
As the Company is responsible for delivering the campaigns with the defined strategies and estimated timelines, any decisions or wishes outside the collaboration scope and goals defined in clause number 2. will impact the outcome, and the Company is not accountable for that.
The company has the right to cancel the agreement as soon as the Brand doesn’t provide the agreed incentive to the recruited influencers, including fixed fees, gifts, and tiered rewards.
Once an influencer or content is live, Brand cancellation is subject to paying the fee for that produced content, influencer incentives, or contract cancellation fee equal to the agreed activation fee.
Commercial Terms
5.0 Company costs
Company platform CPA: is 3% – this CPA might be subject to ongoing campaigns.
Company activation fee: quarterly and yearly ongoing recruitment. The Company is to send the fixed fee offer.
5.1. Influencer incentives (to be agreed)
Fixed fee: The Brand can agree to pay influencers on the campaign delivery on a fixed fee.
Enhanced CPA: Enhanced commission on approved sales generated through the campaign.
Gifts and Samples: The brand agrees to provide product samples to influencers running the liveshopping via gifting or vouchers.
Tiered reward: Brand can agree to incentivise the influencers with the tiered rewards, for example, if the sales hit $1000, they get $100.
5.2 Audience incentives
Giveaway raffle: The Brand agrees to define a number of giveaway products that will be awarded to the live shopping viewers. The minimum is 1 giveaway. The email address of the raffle winner will be sent to the Brand contact person when the liveshopping is over.
Recruiting Process
The company collaborates with the Brand to create a campaign overview and strategy.
The Company creates a recruiting plan to use the network partners and agencies, and direct engagement to access matching influencers.
Influencers agree to the terms and confirm their participation, and sign up for the Brand Contester account to implement the campaign.
Selected influencers will be shared with the Brand for approval before the campaign launch if agreed so.
Campaign Management and Strategy
Company will conduct a brand briefing with the Brand to understand campaign objectives and requirements.
Based on the brand briefing, the Company will re-brief influencers using the Contester’s proprietary strategies to optimize campaign outcomes.
Influencers agree to the terms and briefing and implement the campaign’s deliverables.
Company team monitors and manages the influencers’
Campaign Period
After confirming influencers, the campaign duration will span 30 to 45 days from the start date agreed upon by both parties.
If the recruitment process is not successful and no influencers sign up for the Brand campaign, the Company continues the recruitment process until the activation fee is covered for, minimum of 3 months.
The company informs the Brand if the recruitment has no outcome, so they debrief the campaign and its incentives to iterate and optimize.
Reporting
The Brand contact person is invited to the Contester account to review campaign analytics.
After each campaign, Contester will deliver a full report detailing the following:
Reach, engagement, and sales metrics.
Exact ROAS.
Strategic insights and a tested blueprint for future campaigns.
Intellectual Property and Creator Content Copyright
All pre-recorded and live content on the Brand website and social media is under the influencer’s copyright. The brand can start a separate discussion with influencers if planning to use the content on the Brand channels or website for public visitors.
The final reports created under this agreement will remain the intellectual property of Brand.
The Company retains the right to use anonymized data and campaign results for internal analysis and case studies.
Termination
Either party may terminate this Agreement with 14 days written notice.
Upon termination, the Company will provide the Brand with all deliverables completed up to the date of termination and return any unspent budget, if any.
Once an influencer or content is live, Brand cancellation request is subject to paying the fee for that produced content, influencer incentives, or contract cancellation fee equal to the agreed activation fee.
Confidentiality
Both parties agree to keep all campaign-related information confidential and use it solely for the purposes outlined in this Agreement.
Governing Law This Agreement will be governed by and construed both in accordance with the laws of Estonia and in accordance with the laws of the State of Delaware applicable to contracts made under the act of Contester Technologies OÜ and Contester Inc.
