Introduction and Scope This agreement (the “Agreement”) is entered into by the Brand (the “Brand”) and Contester (the “Company ”) for the purpose of executing the “Exploration Package” (“the Package”). This collaborative initiative is designed to:
Provide strategic insights and performance metrics to enhance the Brand’s influencer marketing efforts.
Facilitate decision-making for Brand’s internal teams through tested strategies and performance reports.
Goals and Purpose of the Exploration Package The Exploration Package aims to:
Identify effective influencer niches and strategies tailored to the Brand and products.
Recruit selected influencers and run full Contester livestream campaigns.
Deliver performance reports that include key metrics such as reach, engagement, sales, and ROAS.
Establish a tested blueprint for the Brand’s long-term success in similar influencer marketing campaigns.
Deliverables Under the Exploration Package, the Contester agrees to deliver:
3.1 Livestreams:
Livestreams with an agreed number of influencers on the Brand’s website.
Multicasting on the influencer’s social media is upon their agreement.
Each livestream includes a pre-recorded intro video, subject to Brand’s approval.
3.2 Promotional Content:
Each influencer will deliver at least 3 promotional posts per Livestream on their social channels during the livestream promotional phase.
3.3 Reporting:
Ongoing event reports during the campaign period, such as influencer approval, content approval.
A final report detailing social media and Brand’s website engagement metrics, sales, ROAS, and strategic insights.
The Terms of Brand collaboration:
As Contester is responsible for delivering the campaigns with the defined strategies and estimated timelines; the Brand approval should happen in the scope of collaboration between available choices. Any decisions or wishes outside the collaboration scope and goals defined in clause number 2. will impact the outcome and the Company is not accountable for that.
The Brand approval and feedback on the influencer and their content should happen within the working norm of not more than 3 days of silence. This might impact the influencer’s decision on proceeding or impact the outcome and change the campaign period and deadlines.
The approval and feedback should happen in the scope of this agreement and goals. Any rejection or disapproval should be provided with reasonable feedback.
The Company starts the recruiting process after the fixed budget is paid via the Brand
Once an influencer or content is approved, changing the decision is subject to paying the fee for that produced content or canceling the contract.
Commercial Terms
Fixed Budget: (Available packages at 01.2025) $5,000 and $10,000, $500 one-time for on-demand
Enhanced CPA: Enhanced commission on approved sales generated through the campaign.
Supper Commission: In case of choosing on-demand CPA model, supper commission is a high CPA to run the campaigns that is agreed with the Brand.
Samples: The brand agrees to provide product samples to influencers participating in livestreams via gifting, or vouchers.
Sales campaign: The Brand shares promo codes with upcoming sales campaigns Or any exclusive codes that can enhance the livestream results.
Recruiting Process
Contester will identify and pre-agree terms with suitable influencers.
Selected influencers will be shared with the Brand for approval prior to the campaign launch.
After the Brand approval, Contester finalizes the recruitment process.
The process of recruitment happens via different channels;
Direct recruiting
Via Agency partners
Via influencer subnetwork partners (In all channels, Contester team holds the responsibility of recruiting and managing, and it will not be outsourced)
Campaign Management and Strategy
Contester will conduct a brand briefing with the Brand to understand campaign objectives and requirements.
Based on the brand briefing, the Company will re-brief influencers using the Contester’s proprietary strategies to optimize campaign outcomes.
Influencers agree to the terms and briefing and enter into an on-the-go approval process with the Contester to implement the campaign’s deliverables.
Contester team monitors and manages the influencers’
Campaign Period
The campaign duration will span 60 to 75 days from the start date agreed upon by both parties.
Reporting
Contester will provide the Brand with ongoing updates and event reports during the campaign.
At the conclusion of the campaign, Contester will deliver a full report detailing the following:
Reach, engagement, and sales metrics.
Exact ROAS.
Strategic insights and a tested blueprint for future campaigns.
Intellectual Property and Creator Content Copyright
All pre-recorded, and live content on the Brand website and social media are under the influencer copyright. The brand can start a separate discussion with influencers if planning to use the content on the Brand channels or website for public visitors.
The final reports created under this agreement will remain the intellectual property of Brand.
The Company retains the right to use anonymized data and campaign results for internal analysis.
The Company requests the Brand to create case studies.
Termination
Either party may terminate this Agreement with 14 days written notice.
The brand can switch between different budgets and on-demand CPA with a 14 days written notice.
Upon termination, the Company will provide the Brand with all deliverables completed up to the date of termination and return any unspent budget if any.
Confidentiality
Both parties agree to keep all campaign-related information confidential and use it solely for the purposes outlined in this Agreement.
Governing Law This Agreement will be governed by and construed both in accordance with the laws of Estonia and in accordance with the laws of the State of Delaware applicable to contracts made under the act of Contester Technologies OÜ and Contester Inc.
