We don’t have our pool of influencers. We can activate our tech for your existing influencers. We help you to connect with your affiliate network influencer community. We partner with influencer subnetworks to scale up your influencer base if you wish. And we support the whole process from onboarding and educating to success management.
Contester has no activation fee or upfront cost, and the commercial model is completely on a CPA base. Depending on your sector and AOV the avg CPA is about 3%. This 3% is in addition to the influencer’s deal. For example, influencer commission is 7%, so every sale going through Contester via that influencer will be 10%. or if there is fixed fee for the influencer, it will be only 3% for Contester.
It depends on your affiliate network. We are a Service Partner at Awin, which means we can be included in the influencer transaction for tracking purposes.
For other networks such as Impact.com the influencer generates the link with our publisher ID, data will be available via Contester dashboard and Contester pays out to influencers if they are publishers.
We are very flexible on this topic. The commission sharing could be automated or manually amended. For example, 70% influencer 30% Contester automated payment. Or it can get manually amended by the affiliate team without a commission-sharing split.
Contester is designed so flexible. Your team or Contester team can easily create a list and save it as a template to be used by influencers. While it’s easy for influencers to create their list too.
Yes, it can be very flexible, you can leave your account self-service. or you can have an approval process for each new campaign. You get notified when the new campaign is published and you can change the approval status and message the influencer directly on your Contester account.
The link can be shared on any channel the influencer has, including Instagram, Facebook, TikTok, YouTube, Twitch, and a weblog and newsletters.
Contester video format is horizontal as it defines a long video format. The average time spent on your website via Contester is 7 minutes for pre-recorded and over 20 minutes for Live streaming. So the medium is different than the fast-paced social media short formats.
While influencers can promote the shopping experience in any format they desire on their social media, it can be a vertical Instagram story that leads to the full shopping experience.
Yes, Contester allows multicasting to up to 5 social channels. Including Facebook, Instagram, TikTok, YouTube and Twitch. So influencer has a live stream on your website while streaming on her social channels to bring spontaneous buyers into the live shopping.
Contester provides comprehensive analytics from the users’ behavior on your website. So you get insight into how much value the influencer partnerships are bringing to your brand. The analytics are about the users’ time spent, their product page views, their interactions with the shoppable video, and the sales metrics from your affiliate network API make it all clear. Contester analytics comes in a variety of levels, all partnerships overview, analytics per influencer, and analytics per campaign.
We care about the user data and we don’t create smart profiles for each user. We use the aggregated anonymous data to provide valuable insights, all coming from users’ behavior on your website as first-party data.
On the live streaming subscription, Follow, and messaging, we have restricted roles to remove user data within 15 days after the livestreaming, unless they consent to receive similar updates. Those records stay in an automated close loop between influencers and their audience, and an easy opting-out process on each email.